New managers and new distribution strategies at Viking

After a jump of 20 percent in 2011 to 380 million Norwegian kroner (€47.5m-$62.7m), Viking Fottøy's sales took a sharp 16 percent nosedive last year, largely due to the effect of poor weather conditions in the Nordic countries and to the bankruptcies of some major shoe retailers such as Brandos, ...

REGISTER a free Account today to continue reading this article.

SIGN-IN if you are already a subscriber of Shoe Intelligence.

barrier_image_SI

Subscribe today for just €8,36 a week

Your membership benefits:

  • Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
  • Our executive edition of Shoe Intelligence (Digital Edition) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
  • Powerful search and access to over 16,500 articles and analyses in the archive
  • Personal library to save articles and track your key content

If you aren’t ready to subscribe now, choose the 30 day trial for 1€. To continue reading this article REGISTER NOW