AMG Outdoor has been appointed as the exclusive distributor of UGG Australia in the UK and Ireland, effective immediately. The partnership is also intended to open doors for AMG’s other footwear brands to a large market in the leisure industry, in which AMG plans to expand. AMG replaces Experate, the distribution company owned by Michael Pearce, which ran into financial difficulty while expanding the UK into UGG’s biggest market outside the USA.
UGG, which is owned by Deckers Outdoor Corporation, will benefit from AMG’s new experience in the footwear market. AMG was appointed already as the UK distributor of Deckers’ Teva footwear brand in June 2002, and according to AMG, its sales of the line have increased by more than 200 percent since then. The company added an Italian footwear brand, Trezeta, to its portfolio in late 2004.
AMG is also the UK distributor of Rossignol and other brands. It’s an outdoor-oriented equipment supplier that owns a variety of brands – Force Ten, Lichfield, Phoenix and Vango – that have extensive product ranges of tents, rucksacs, sleeping bags and gloves.
Meanwhile, Deckers has lowered its profit forecast for the 2nd quarter and for the full year of 2005 because of the impact of unseasonably cold weather on its Teva business. The company is now expecting revenues of $38-39 million for the quarter, down from an earlier forecast of $40-41 million, and full year revenues of $248-258 million, as compared to an earlier estimate of $250-260 million.