News Briefs Distribution
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News briefs
Humanoid robots seen deployed globally over the next 5 years
Humanoid robots are set to be deployed globally in commercial applications across a range of industries over the next five years, according to the Japanese investment bank Daiwa. Robots are becoming viable options in handling repetitive and simple tasks, it noted. Over the next five years, there should be a ...
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News briefs
Decathlon to launch Kiprun in the US
Decathlon will introduce its running brand Kiprun to the US market in April 2026, with initial distribution through specialty partners such as Running Warehouse and Run Moore. Lynsey Lambert, GM of wholesale for the Americas, will oversee the rollout. The lineup will launch with three franchises: Kipride for everyday ...
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News briefs
Footasylum hires Mad Agency as its exclusive distributor for Germany and Austria
Footasylum has selected Mad Agency to serve as its distributor in the DACH region, which comprises Germany, Austria and Switzerland. Under the new agreement, Mad Agency will represent Footasylum’s full brand stable as its exclusive sales agency for Germany and Austria. The partnership officially launches in November 2025 and ...
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News briefs
German firms find it increasingly difficult to predict their business development
German companies are finding it increasingly difficult to predict their further business development, according to a survey conducted by economic research institute Ifo. Some 77.8 percent of companies surveyed by Ifo in October said it was difficult or fairly difficult to predict their business development, up from 75.4 percent ...
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News briefs
Adidas enters the safety footwear market with GLO Brands
Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work, a line of products designed for construction, maintenance and logistics. The first models are expected to debut in the second quarter of 2026 through select distribution partners and channels. The ...
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News briefs
Footway buys a logistics center and launches a new service
The Swedish e-commerce footwear specialist Footway has raised SEK 100 million (€9.1m) to acquire a logistics facility in Eskilstuna. The 48,000 square meter facility is located 100 kilometers west of Stockholm. The company had previously leased the warehouse, which is said to be a central part of the logistics hub ...
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News briefs
Veja picks NewStore’s unified commerce platform
The US company NewStore said that Veja has chosen its unified commerce platform to strengthen its omnichannel activity. The system, NewStore Omnichannel POS, is currently available for Veja’s businesses in Denmark, Germany and the US. It will be rolled out to all of Veja’s owned stores and department store ...
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News briefs
Asak&Co to distribute Vionic in Italy
Asak&Co, an Italian company founded in 1992 by the sisters Barbara and Sonia Dalla Rosa, has been selected to distribute Vionic, a Caleres-owned brand, in Italy. The company already conducted a test with Vionic’s spring/summer 2025 collection and the collaboration will start in full with the spring/summer 2026 season. ...
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News briefs
Genesco signs a licensee agreement with Wrangler
Genesco has signed a new multiyear licensing agreement with Wrangler, a US denim and lifestyle brand, under which the American footwear retailer will design, source and market men’s, women’s and children’s footwear under the Wrangler brand. “The agreement between Wrangler and Genesco is a strategic move for both companies, designed ...
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News briefsSperry reenters the British and Irish markets
Authentic Brands Group (ABG) signed an agreement with Gardiners Bros, a British distributor of global footwear and apparel brands, for the distribution of Sperry footwear for men and women across the UK and Ireland. “This partnership reintroduces the brand to a market where it holds strong awareness and affinity, supporting ...
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News briefs
Pajar to distribute Grendene brands in North America
Grendene has entered a new strategic partnership with Pajar, a Canadian group specializing in footwear and outerwear. Beginning with the spring/summer 2026 season, Pajar will serve as the exclusive distributor of diverse Grendene footwear collections across the US and Canada. The deal includes the brands Ipanema, Cartago, Zaxy, Rider, Azaleia ...
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News briefs
Giseli Dias launches in the US
Giseli Dias, a Brazilian-born, Paris-trained designer known for her sculptural footwear, has launched in the US. Founded in 2012, the brand offers women’s shoes handmade in Brazil “using ethically sourced materials and a process that values precision, longevity and soul.” The US launch includes a capsule of core silhouettes available ...
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News briefs
Cirql partners with Frasson to expand in Europe
Cirql, the Vietnam-based developer of sustainable footwear materials, announced a strategic partnership with Italy’s Frasson, a leading manufacturer specializing in supercritical foaming and injection molding. The collaboration marks Cirql’s official expansion into the European market and establishes Frasson as a certified development and manufacturing partner for Cirql’s recycled thermoplastic polyurethane ...
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News briefs
Lotto strengthens its German sales team
Fashioncenter GmbH is expanding the sales team for the casual footwear and sneaker brand Lotto with the addition of Nadja Molnar and Uwe Semrau, who are joining the company for the spring/summer 2026 order round. The new hires will work alongside industry veteran Matthias Bahl, who came on board ...
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News briefs
Hanwag bolsters its sales team
The hiking and mountaineering boot manufacturer Hanwag, part of Fenix Outdoor AB, is expanding its sales team in Germany. Niklas Scherer was appointed Regional Sales Manager for Northern and Eastern Germany, succeeding André Pries. A trained industrial plant mechanic, Scherer brings extensive experience as a sales consultant, buyer ...
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News briefs
Keen to keep prices stable in 2025
Keen announced on May 6 that it will not implement any tariff-related price increases for the remainder of 2025. The Portland-based outdoor footwear brand said the decision reflects its commitment to supporting its retail partners and consumers during a period of global uncertainty. “Keen will not implement any tariff-related price ...
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News briefs
Bär Schuhe expands distribution in Germany
Bär Schuhe is expanding its distribution in Germany with a new sales representative for Bavaria. Michael Müller, who has over twelve years of professional experience, will be responsible for the region, according to the German comfort shoe company. Müller has strong connections in the local retail sector, it added. Bär ...
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News briefs
EEC launches a new company structure and advisory board
The European-Clearing-Center (ECC) has streamlined its corporate structure and now operates as a GmbH, or a limited liability company in Germany. The restructuring, according to ECC, aims at increasing efficiency and sharpening the strategic focus of the company, which acts as a platform for electronic data exchange between producers and ...
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News briefs
Wortmann invests €20m in an automated warehouse
The German footwear manufacturer and distributor Wortmann Group is expanding its logistics hub in Detmold with a fully automated warehouse with a shuttle system. With an investment of around €20 million, Wortmann aims to boost delivery efficiency and expand its capacity in the European market, allowing it to handle ...
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News briefs
Shoedesign and Phenumb Copenhagen expand into DACH region
The Danish shoe brands Shoedesign Copenhagen and Phenumb Copenhagen are expanding into the DACH region, which comprises Germany, Austria and Switzerland, in collaboration with three sales agencies. The Berlin-based agency Seasons will oversee sales in Northern Germany, the Zurich-based agency Luca Aprile will be responsible for the Swiss market, and ...
