Nico has been named “brand of the century” in the category of shoe trees by Ernst & Young. It is the second win for the German company, whose full name is Nico Norbert Schmid, which concentrates on the production and distribution of shoe trees, toe puffs, shoe trees with spirals, boot shapers and accessories. The company manufactures most of its products in Germany, but owns a production site in Austria, too. Nico also specializes in the manufacture of injection molds for its own use and for external clients. In 1999, Nico Norbert Schmid founded a joint distribution company, BNS, supplying retailers with shoe accessories, shoe care products and shoe trees, together with Bergal, Solitaire, Búfalo, Comfort Concept, Shoeboy's, Saicara and Gabor Shoe Care.