Nike’s digital disruption paid off in Q2
Crediting the efforts being made to execute its Consumer Direct Offense program, Nike reported better-than-expected results for the second quarter ended on Nov. 30. Revenues grew by 14 percent on a currency-neutral basis across the group, with increases of 14 percent for the Nike brand and 6 percent for Converse.
REGISTER a free Account today to continue reading this article.
SIGN-IN if you are already a subscriber of Shoe Intelligence.
Subscribe today for just €8,36 a week
Your membership benefits:
- Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
- Our executive edition of Shoe Intelligence (Digital Edition) - the must-read for all decision-makers in the industry
- Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
- Case studies and best practices on business challenges
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
- Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
- Powerful search and access to over 16,500 articles and analyses in the archive
- Personal library to save articles and track your key content
If you aren’t ready to subscribe now, choose the 30 day trial for 1€. To continue reading this article REGISTER NOW.