None of the numerous fairs taking place during the Berlin Fashion Week reported attendance figures this time, following a pattern that was started by Bread & Butter several years ago. In general, the flow of visitors appeared to be stable, with variations from one show to another.
At the Bread & Butter show, which took place on July 8-10 at the former Tempelhof airport one of the halls was closed at this year's summer edition, as quite a few brands opted not to show at all or to move to other trade shows in the German capital, so that the flow of visitors appeared to be as high as in previous years. The organizers of the show stated that the percentage of international visitors, especially from Asia, went up again.
A total of 500 exhibitors, including 150 newcomers, presented their new collections for spring/summer 2015 at the former Tempelhof airport. New concepts were introduced to the show, such as a section for high-end designers from Seoul, a high-quality flea market concept dubbed “Inazuma Festival,” a “Vintage Circus” flea market and an Argentinian showroom where South American designers were given a platform.
Brands that exhibited in the main hall of the show included New Balance, Clarks, Dr. Martens, Hickies, Calvin Klein Footwear, Havaianas and Lacoste Footwear. Other shoe brands exhibiting at Bread & Butter were Crocs, Rocket Dog, Coolway, Fly London, Floris van Bommel, Hub, Munich and Camel Active.
At the simultaneous Premium fair in Berlin, shoe brands such as Ash, Kennel & Schmenger, Julian Hakes, Ylati Footwear, United Nude, Pretty Ballerinas, Pajar Canada, Diadora and Toms presented their new collections for spring/summer 2015.
Bright, which took place at the same time as the other two shows in the former Jandorf warehouse, welcomed brands such as Hub, Puma, Adidas Action Sports, Hummel, Vans, Burton, Irie Daily, O'Neill, Supra Footwear and many others.
Due to high demand from new exhibitors, Bright opened the second floor of the building for a couple of new exhibitors, including Reebok Classics and KangaROOS. Bright said it recorded an increase in international and domestic visitors, without stating exact figures.
The Panorama show, which was held simultaneously with the other shows, moved to the ExpoCenter City, the ICC trade show center, in Berlin Charlottenburg and recorded a strong rise in visitor numbers. The show featured 140 new brands. Brands exhibiting at Panorama included Camp David, Daniel Hechter, Desigual, H.I.S., Supertrash, Timezone and Sportalm.