The big Russian footwear manufacturer and retailer participated for the first time in a fair in Almaty, the capital of Kazakhstan, to find ways to enter the country. Obuv Rossii said it is evaluating prospects in the broader Central Asian shoe market.

In Kazakhstan, Obuv Rossii exhibited both its casual and outdoor shoes under the brands S-TEP, All.go and Pioneer of Arctic Travel. During the event, the company established contacts with several local wholesalers in the footwear industry and at the moment is in negotiation on quantities and possible supply terms.

Kazakhstan is considered to be the second-biggest shoe market in Central Asia, after Uzbekistan. Kazakhstan and Kyrgyzstan also have a common customs space with Russia. Trade within the trade block is not subjected to customs duties.