OrthoLite, the provider of comfort and performance insoles, has announced the launch of a new marketing campaign called “The Secret Inside.” The images within the campaign showcase the key features of OrthoLite technology in different concepts including Breathe, Comfort, Rebound, Reduce, and Style. The campaign also illustrates OrthoLite's proprietary open-cell formulations. OrthoLite controls around 70 percent of the open-cell market of foam insoles. The launch of the campaign follows the completion of a third party 2016 Footwear Survey, in which consumers ranked insoles as the number one factor driving both the comfort and performance of a shoe, while 60 percent of consumers surveyed said they view insoles as the most critical component when they are choosing shoes to purchase. OrthoLite provides insoles for more than 200 footwear brands including Nike, Adidas, Asics, and Clarks, among others.