Overcube, the new multi-brand e-commerce operation launched by the Portuguese Kyaia group in March 2018, has opened its first physical store in Lisbon's central Avenida da Liberdade. Customers can try some of the shoes and place orders online at a kiosk for any of the brands offered through the online platform including those of the Kyaia group: Fly London, Softinos, Asportugesas and Foreva.