Overland and G-III Apparel have entered a multi-year licensing agreement for the sale of men's, women's and children's shoes under the famous G.H. Bass brand name and related labels in Europe, starting with sales to department stores and specialty shops in the autumn of this year. Under a separate agreement, Overland will also have the right to open G.H. Bass retail stores in Europe.
Led by Stephen Palmer, Overland has developed and sold worldwide a successful line of shoes under the Dutch G-Star Raw brand of denim clothes. Palmer and his team have more than 30 years of experience in the development and sale all over Europe of shoes under brands such as CAT, Frye, Merrell, Paul Smith and Wolverine.
Named after George Bass, who founded his namesake company in Maine in 1876, G.H. Bass invented the so-called penny loafer in 1936. It has since dabbled on and off with the international market. PVH Corp., owner of Calvin Klein and other important fashion brands, bought G.H. Bass for $79 million in 1987, but resold the brand to G-III Apparel for $50 million late last year, after its acquisition of Tommy Hilfiger. G-III Apparel's takeover covered also 160 GH Bass outlet stores.
Founded in New York's Garment District in 1956, G-III Apparel holds many fashion licenses and operates many stores in the U.S. The company's list of licensors includes Calvin Klein, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Jones New York, Jessica Simpson, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Kensie, Levi's and Dockers.