P448 increased its revenues by 40 percent in 2018 to €8 million as compared to the previous year. The Italian sneaker brand aims to continue raising its turnover from €12 million this year to €50 million by 2023. To achieve the goal, the company plans to open flagship stores, starting in Milan and in New York in 2020. In addition, it will begin selling in other regions worldwide. In the second half of this year, P448 will start up in Russia, Scandinavia, Korea, Japan and the Middle East, among other places.