Panorama Berlin has announced that it will launch a virtual version of its trade show in Berlin for the autumn/winter 2016/17 edition. As of Jan. 22, 2016, one day after the conclusion of the actual fair, Panorama will reopen virtually and give registered visitors access to a 360°, 3D online experience of the show. The virtual platform will remain online for 180 days. This step is supposed to help Panorama reach out to international clients and buyers, especially from geographically distant areas such as the U.S., Asia and Australia. In addition, the January edition of Panorama Berlin will feature a new fashion and lifestyle platform called Nova Concept, with the participation of brands including Pollini, Pantofola d'Oro, Gherardini and Alpha Studio, which will run together with the inauguration of a 3,000-square-meter stand dedicated to shoes and handbags.