Payless’ first two stores in the Middle East, both franchises, have opened in The Avenues mall in Kuwait and in the Sahara Mall in Riyadh, Saudi Arabia. The stores were opened in partnership with M.H. Alshaya Company, which has more than 1,700 stores of such brands as The Body Shop, H&M and Starbucks. The Kuwait store is 220 square meters wide, and the Riyadh shop is 240 square meters; both are in Payless’ Hot Zone format. Payless hopes to continue its expansion in the region, including Oman, Egypt, Lebanon and Bahrain, targeting 200 stores there in the long term.