Pentland Brands is creating an entirely new brand of women's footwear, called 52 Degrees LDN. A team of female designers at Pentland's headquarters in London are striving to produce “beautiful shoes, made for real life.” The shoes are crafted by hand with premium leather and suede, have sneaker-like foam linings and non-slip soles, and are packed in recycled boxes. In the words of Emily Haynes, head of ideas incubation, the shoes are “made for women on the go, who don't want to compromise on style or comfort.” This first collection – comprising loafers, ballerina flats, courts and Chelsea boots – comes in four colorways with details in contrasting seasonal colors. Pentland also owns such footwear brands as Kangaroos, Seavees and Red or Dead. It holds the worldwide license for Karen Millen, has a joint venture for Lacoste footwear and has a license for Kickers in the U.K.