Peter Kaiser is offering end consumers the possibility to design their own shoes, using a recently introduced “shoe configurator.” In cooperation with a start-up in Berlin, Peter Kaiser developed a 3D-software that allows consumers to choose between four Peter Kaiser shoe models and design their own personal shoe models by choosing between five different materials and five different colors. The heels, the leather upper, the lining, the sole and the plateau can be designed and changed with the software, which was recently introduced on Peter Kaiser's website and will be implemented in Peter Kaiser's own mono-brand store, opened in Wiesbaden in September. The shoes will be made in Pirmasens in the company's own factory and sent directly to end consumers 3-6 weeks later. The prices for the personally designed shoes vary between €300 and €580, depending on the model and the materials used.