Pikolinos, which recently completed the modernization of its production facilities, wants to attract some of the tourists from the neighboring Costa Blanca to its site, organizing visits to the company in conjunction with hotels and tour operators. Tourists will be able to see images of the shoe industry in the Elche area and of local cultural highlights, like the Misteri and the Palmeral, in a room located next to Pikolinos’ factory outlet, which will offer styles from the current season and from previous ones.