Pittarello recorded a sales increase of 29 percent to €150 million in 2012. The Italian shoe retailer sold 7.5 million pairs during the year, against 5.5 million in 2011. Since June 2011, Pittarello is controlled by 21 Investimenti, the private equity company founded by Alessandro Benetton and controlled by the Benetton family through Edizione Holding. The number of Pittarello outlets rose by 50 percent to 80 during 2012, and 20 more openings are expected for 2013.