Platform is a new shoe-specific trade show due to be staged in the Westbury Hotel, in the Mayfair district of London, on Feb. 9-10. The brands exhibiting there include Audley, C.Doux, Coclico and Beyond Skin. The show is running parallel to Pure London, where Highline United Europe will return as headline category sponsor for footwear and accessories. Many other shoe brands are coming back to Pure including United Nude, Zendra Rhodes, Fly London, Pikolinos, Mustang Shoes, Ravel and Babycham. Others, such as Minnetonka and Tiggers, will show there for the first time.