Porsche Design has developed and designed its latest shoe collection in its own design studio. Previously, the collection was designed and developed by Müller & Meirer, a company that has held the worldwide license for Porsche Design's shoes and leathergoods since 2006/07. The German company, based in Kirn, produces shoes and leather accessories, mostly in Italy, for other important brands such as Gerry Weber, Jette Joop and Strellson. It will continue to be the licensee of Porsche Design's collection of bags, belts and small leathergoods.
The first shoe model of Porsche Design was an iconic car shoe. It was designed and developed in 1977 with the direct involvement of Ferdinand Alexander Porsche, the man behind the Porsche 911 car, by an Italian manufacturer of high-end shoes, Rossi Moda, which held the license before it was passed on to Müller & Meirer. The 1977 vintage model has been relaunched in two relatively expensive versions as a highlight of the new spring/summer 2015 shoe collection.
Porsche Design also presented at the GDS show in Düsseldorf its first capsule collection of business shoes for men, offering three different models. The full spring/summer shoe collection, with 22 models and priced between €295 and €475 at retail, was made by small shoe manufacturers near Venice, Italy, who also helped to convert the design drafts into shoe models.
Porsche Design has decided to take care of the development, design, sales and distribution in-house in order to have 100 percent control of all product segments of the brand. Daniel Bründel, senior designer at the company, is in charge of the new shoe collection. Together with other designers, he works in the company's own design studio, developing products under the Porsche brand name for other non-automotive categories such as time-pieces, accessories, writing utensils and apparel.
Porsche Design is selling the new spring/summer collection to exclusive specialist stores and in its 160 Porsche Design stores worldwide, which carry various other product categories under the Porsche brand name, depending on the location of the stores. The company plans to have a total of 188 stores by the end of this year, 20 percent owned and managed by the company itself and 80 percent managed and owned on a franchise basis. Porsche Design opened two new flagship stores in Milan and London this spring and another one in Paris more recently. Two others are in Munich and New York. All flagship stores are owned and managed by Porsche Design.
Five new sales representatives were hired recently to open up the wholesale retail channel for the spring/ summer shoe collection, which is the first one to be distributed directly by Porsche Design. The autumn/winter 2014/15 collection will be still distributed by Müller & Meirer.
The Porsche Design Group increased its turnover by more than 10 percent to €128 million in 2013, as compared to 2012, when sales rose by 45 percent to €116.2 million as compared to the previous year.