Prada has entered a collaboration with Oracle under which it will adopt a series of technological solutions from the American data management firm to boost the efficiency of its retail network. Oracle will help analyze historical data and current market demand across the Italian group's 634 mono-brand stores to improve decision making. Prada will be using the Merchandise Financial Planning, Assortment and Item Planning modules of Oracle Retail Cloud to improve merchandising, including sales and forecasting, performance analysis, margins, inventory management and the supply chain. To strengthen customer relations at the point of sale, it will use the modules Oracle Retail Customer Engagement Cloud Service and Oracle Retail Xstore Point of Service.

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