Prada is getting ready to invest €10 million in Ancona, in the Italian region of the Marche. The luxury firm has chosen the industrial area of Baraccola, where other brands like Bally already have their offices, to set up its creative hub for fashion collections as well as its logistics hub for garments and footwear. The move, revealed by the online edition of Il Messaggero, an Italian daily newspaper, has begun with the purchase by Prada of the former premises of Upper, a company that manufactured office furniture and went out of business in early 2012, located in via Albertini 20. The first step will be to transform the building to make it suitable for the manufacturing of clothing samples. The company plans to set up a warehouse, a laboratory for making prototypes of the clothes for its fashion collections, and a shipping center for the finishedfashion and footwear products, all in the same building. Factories in the nearby areas of Fermo and Macerata already manufacture a large part of Prada's shoes.