Priceless, a low-priced British footwear retail chain, has teamed up with Kate Kuba, a small chain of high-quality footwear stores, to launch a collection called Priceless-Inspired by Kate Kuba. Positioned as a premium collection, the 11-style line is meant to improve Priceless’s fashion credibility. The collection will be sold in 75 out of Priceless’s 203 stores in the UK. Kate Kuba’s own line is sold in Kate Kuba’s eight shops, mostly around London.