Product & Marketing – Page 28
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ArticleC-Suite interview: Pegada plans to open 100 stores worldwide this year
Pegada, a Brazilian footwear company located in Dois Irmãos in the state of Rio Grande do Sul, plans to open about 100 stores this year. The company, whose name means “footprint” in Portuguese was founded in 1989 by two brothers with two of their cousins, churns out 7 million pairs ...
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Bär Schuhe expands distribution in Germany
Bär Schuhe is expanding its distribution in Germany with a new sales representative for Bavaria. Michael Müller, who has over twelve years of professional experience, will be responsible for the region, according to the German comfort shoe company. Müller has strong connections in the local retail sector, it added. Bär ...
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ArticleFrench footwear exports down 1% in 2024
In 2024, the exports of footwear from France fell by 1 percent in value to €5.409 billion. In volume, exports were up slightly to 126.8 million pairs from 126.3 in 2023, according to data released by Alliance France Cuir, the trade association representing country’s leather and leather goods industry. France ...
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ArticleGianvito Rossi promotes its COO to CEO
Costanzo Ruocco was appointed Chief Executive Officer of Gianvito Rossi, effective April 1. Ruocco was previously Chief Operating Officer of the Italian producer of luxury shoes and accessories owned by the Swiss luxury goods conglomerate Richemont. He will report to Philippe Fortunato, the Chief Executive Officer of Richemont’s Fashion & ...
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Birkenstock opens a 2nd store in Paris
Birkenstock opened a second store in Paris. The 85-square-meter store is located at 4 Rue de Sèvres, in the French capital’s 6th arrondissement, within the Saint-Germain-des-Prés area, renowned for its intellectual and artistic legacy. Last year, the German footwear brand opened a store in Paris’ Marais district. The latest store ...
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Vivaia opens its first US store
Vivaia, a digitally-native footwear brand launched in 2020, has opened its first US brick-and-mortar store in New York. The 900-square-foot store is located at 68 Prince Street, in the heart of SoHo. The inaugural US store follows the brand’s retail expansion within the US, its largest market globally, and wholesale ...
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Puma has a new CEO
Arthur Hoeld, a longtime Adidas executive, will become the new CEO of Puma following the departure of Arne Freundt due to “differing views on strategy execution.” Freundt, who had been with Puma for 13 years, struggled to gain investor confidence, with his branding-focused strategy failing to deliver expected returns. Hoeld ...
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VF names a COO
VF Corp., the parent company of brands like Vans, The North Face and Timberland, has promoted Abhishek Dalmia to Executive Vice President and Chief Operating Officer, effective immediately. Dalmia will lead corporate strategy, digital technology, transformation and supply chain operations in his new role. VF’s last COO was Steve Rendle, ...
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China imposes 34% tariff on all US imports effective April 10
China will impose a 34 percent tariff on all goods imported from the US starting from April 10, in retaliation to the tariffs announced by the US administration, the official Xinhua news agency reported. China also announced export control measures on certain rare earth-related items, including samarium and gadolinium. Xinhua ...
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ArticleUS tariffs are expected to significantly hit Asian shoemakers
The decision made on April 2 by the US President Donald Trump to introduce tariffs on all goods imported to the US is expected to have a significant impact on footwear manufacturers, especially in Asia. Meanwhile, the UK is considered as coming out fairly unscathed from the new regime and ...
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News briefs
Coats to exit US yarns business
Coats intends to fully exit from the US yarns business run by its Performance Materials (PM) unit in Kings Mountain, North Carolina. “This follows the strategic review of the Americas Yarns business, which started in Q4 2024 and has already resulted in the closure of the Toluca, Mexico facility in ...
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Tecnica Group names a new CEO
Andrea Dorigo has been appointed Chief Executive Officer of Tecnica Group, the parent of outdoor footwear and winter sports brands Tecnica, Nordica, Moon Boot, Lowa, Blizzard and Rollerblade. He replaces Giovanni Zoppas, who has led the Italian group since May 2021 and will now serve as a strategic advisor ...
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News briefs
Italy’s population continues to decline
Italy’s population fell to 58.934 million people at the end of 2024, 37,000 less than a year earlier, according to data released by the Italian statistics office Istat. The country’s population has been declining consistently since 2014. Foreign immigration totaled 435,000 people in 2024, about 5,000 less than the previous ...
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Spartoo voted best e-commerce site by French magazine
Spartoo was voted best e-commerce site in the 2025 ranking of Capital, a French monthly economic magazine. The French retailer topped the ranking in the multi-brand footwear category for the fifth year in a row, with an improved score of 8.5/10. Across all categories, Spartoo also ranked first overall, out ...
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News briefs
Birkenstock opens a store in Nashville
Birkenstock opened a store in Nashville, Tennessee. It is the brand’s tenth company-owned retail store in the United States. The store offers a full range of products for women, men, and kids, including the brand’s iconic sandals, clogs, sneakers, shoes, and boots. Guests can also explore the Birkenstock Care Essentials ...
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ArticleCovision Media raises €5m in seed funding round
The Italian startup Covision Media has raised €5 million in a seed funding round. The investment will accelerate the company’s expansion as well as the development and global commercialization of its cutting-edge 3D scanning technology. The seed funding round was led by the Artificial Intelligence Fund of CDP Venture Capital, ...
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ArticleGerry Weber is insolvent again
Gerry Weber has slipped back into bankruptcy less than two years after its last insolvency proceedings, as disappointing Christmas sales and a significant drop in pre-orders for the third quarter of 2025, compared to the previous year, took their toll. The local court in Bielefeld opened insolvency proceedings under self-administration ...
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EEC launches a new company structure and advisory board
The European-Clearing-Center (ECC) has streamlined its corporate structure and now operates as a GmbH, or a limited liability company in Germany. The restructuring, according to ECC, aims at increasing efficiency and sharpening the strategic focus of the company, which acts as a platform for electronic data exchange between producers and ...
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Primark’s CEO steps down on alleged misconduct
Paul Marchant has resigned as CEO of Primark, according to the retailer’s parent, Associated British Foods (ABF). Eoin Tonge, ABF’s Finance Director, has stepped in to serve as Primark’s Chief Executive on an interim basis and will be working with its senior Primark and Strategic Advisory Board. Joana Edwards, ABF’s ...
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ArticleEcco had to shore up its balance sheet in 2024 due to unsatisfactory results
Last year, shareholders had to inject €48 million to reinforce the balance sheet of Ecco Sko A/S, the parent company of the Danish footwear, accessories and leather giant, in the wake of unsatisfactory results. The cash call “supported the solidity ratio” of the parent company “despite the unsatisfactory results of ...



