Claiming to have broken new ground by introducing the concept of “fashion comfort” in the shoe market, Analpa, the Russian-American parent of Keddo, has had a good ride with Grünberg, a new brand of relatively “cool” comfort shoes originally meant for the German-speaking market, which targets mainly young people. After getting orders for 150,000 pairs in the first season, the brand is now offered in more than 40 countries. The recipe consists of limited editions of up to 9,000 pairs per color for styles designed in Italy and made in China in an eco-friendly way with materials developed in the Netherlands. As reported in our annual casual footwear chart, Analpa booked a 4.3 percent increase in sales to $415.8 million last year. The management says that 2020 will not be as successful as 2019 because of the coronavirus-related lockdowns, but it hopes that to level the situation a little through its collaboration with all the major internet marketplaces, partly compensating for lower orders from offline retailers. For the next season, the company has developed distinct collections for each major operator.