Asics is introducing the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan. The limited-edition line includes two of Asics’ pinnacle shoes, the Metaride and Gel-Quantum 360 TYO, both in a sunrise red color. The collection is part of the company’s efforts to minimize the environmental footprint of its products all over the world. By 2030, Asics aims to have reduced its CO² emissions by 55 percent as compared to 2015, while increasing the use of renewable energy sources to a minimum of 60 percent across its business bases. The company intends to have achieved net-zero CO² emissions by 2050.
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