Benetton Group has signed a “multi-year” licensing deal with and Italian sneaker producer, United Brands Company (UBC), for the design, production and distribution of new sneaker collections for men, women and children under its United Colors of Benetton brand. UBC will also handle the distribution in countries in which it has a commercial presence, in particular the EMEA region.The first collection will be sold for the spring/summer 2021 season through a network of department stores, shoe shops and online retailers. Vicenza-based UBC designs, manufactures and distributes lifestyle-oriented sports shoes for Roberto Cavalli Sport, Sergio Tacchini, Trussardi, Gas and Carrera through a sales network covering 38 countries. In 2019 it posted revenue of €37.5 million, up 22.1 percent on the year earlier.