From February, Birkenstock will sell in selected stores worldwide and on the site footwear designed by four students of Central Saint Martins.

The German company started working with the London-based college in 2018 when it commissioned the BA Fashion History & Theory course to work on its archive. In a second project, it invited MA Fashion students to reinterpret the brand’s style.

A jury of 12 industry leaders led by Birkenstock’s chief executive, Oliver Reichert, the director of the MA Fashion course, Fabio Piras, and a fashion critic, Sarah Mower, shortlisted 10 finalists, out of which the four winners were chosen. The collection will be supported by a campaign that will be shot in Paris by the photographer Walter Pfeiffer.