Converse has changed its eyewear licensee and entered an exclusive, long-term global agreement with the American company Marchon, which replaces the Italian company De Rigo.
The sun and optical collections designed under the new partnership will roll out globally at the beginning of January 2021. Taking cues from the brand’s footwear, most notably the Chuck Taylor All Star and Pro Leather models, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.
The assortment will comprise 16 sunglasses and 43 optical styles. Converse targets all genders and ages from 12 to 35, but claims to resonate “around the world and across generations.”
The eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.
De Rigo obtained the Converse license after taking over the American company REM Eyewear in 2016.