Havaianas, the flip-flop brand owned by the Brazilian footwear group Alpargatas, has entered into a partnership with the online video game Fortnite released in 2017 by Epic Games and that currently has 350 million players.

Thanks to the collaboration, the Havaianas Summer Island will feature in the game. The flip-flop shaped Island is accessible to the game’s players. The brand also launched a Fortnite collection including with prints of the most iconic elements the game such as the Unicorn Llama Pickaxe and the Battle Bus.