Havaianas, the Brazilian flip flop brand owned by Alpargatas, has launched its first style created for the street rather than the beach in collaboration with the Japanese urban fashion brand mastermind JAPAN. The sandals have a square base, rather than the brand’s traditional rounded shape, a thick rubber sole and a fabric strap.
Havaianas notes that the style takes it back to its origins. In 1962, inspired by the Japanese sandal known as Zori which has soles made of rice straw, the Brazilian company invented its iconic flip flop, known as The Tradicional, by changing the sole to a resistant rubber material that could adapt to Brazil’s warm climate and beaches. The new style is called Tradi Zori, associating the original Havaianas Tradicional style and the Japanese Zori sandals.
Havaianas tapped mastermind JAPAN to collaborate on the pattern of two models: the new Tradi Zori and the Top style. The collection was released in Asia-Pacific on June 10 and will be available worldwide from June 17