Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022. FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year in 2020.

Deckers Brands, which owns the brand, wants Hoka to become a “global performance brand” with annual revenues of over $1 billion. In the full year ended March 31, Hoka One One posted a 62.0 percent increase in sales to $571.2 million.