Through a licensing deal arranged by the WildBrain CPLG agency, Leomil has established a partnership with Nickelodeon, the American television channel, and Pinkfong, the brand that produced Baby Shark, to launch a new Baby Shark-branded collection. The first products will be available for the back-to-school season in Europe and the Middle East. Leomil is part of the Cortina Group and supplies footwear in Europe, the Middle East, the Far East, Russia, Australia and New Zealand.