Lloyd Shoes, the big German shoe manufacturer specializing in men’s footwear, expects a decline in sales of around 30 percent in the current financial year due to the coronavirus crisis. In response to a reduced demand for business shoes, the manufacturer will stop manufacturing at the Sulingen site in Germany, which has a daily production of 1,350 pairs.
The decision will affect 125 full-time jobs at the site. But, the 14 apprentices in shoe-making will be able to finish their training that lasts until 2022.
“Unfortunately, the massive impact of the corona crisis left us with no other choice than the one we have now made,” says Andreas Schaller, spokesman for the management. “We are all aware that the end of series production in Germany is a hard blow.” The company will continue to produce in its plants in Romania and India. ”Quality and delivery reliability will not be affected,” stresses Schaller.
As part of its strategic development, Lloyd wants to focus more on consumers, continue to expand abroad and guarantee faster re-orders for retailers.