Obuv Rossii has concluded an agreement under which the clients of Wildberries, Russia’s largest online retailer, can pick up their orders in the stores of the Russian footwear group.
The first pick-up points have started to operate in 100 Obuv Rossii locations in Siberia and the Far East. By the end of the year, the companies target to increase the number of pick-up points to 263. Wildberries’ clients are provided with the whole range of services in the stores, including trying and returning the goods.
Natalya Kulikova, head of the financial services business at Obuv Rossii, said that the project would allow the retailer to attract additional traffic to its stores and enhance customer loyalty.
In a separate statement, Obuv Rossii reported that its operational performance improved in July.
During the retail lockdown in April-May, the proceeds decreased to a multi-year low, the company said. Unaudited proceeds in July amounted to 645 million rubles (€7.3m-$8.6m) as compared to Rub 486 million (€5.5m-$6.5m) in the previous month or as compared to Rub 455 mlllion (€5.1m-$6.1m) and Rub 334 million (€3.8m-$4.5m) in May and April, respectively. As a result, the total Obuv Rossii’s proceeds in July came to 72 percent of the average monthly proceeds of the pre-crisis first quarter of 2020 and 73 percent of the total proceeds in July 2019.
Obuv Rossii said it was focusing on expanding stock to attract new clients, to increase the frequency of purchase, to smooth out seasonality, and, as a result, to grow sales.
The rating agency Expert RA confirmed Obuv Rossii’s credit rating at ruBBB+ with a stable outlook. Having considered the strong competitive positions of the company, its nationwide scale of business, and high diversification of the products and services, the agency lowered the assessment of the business risk, the company said in a statement.