Onward Luxury Group (OLG) has signed a five-year licensing agreement with the Lebanese luxury brand Elie Saab for the production and distribution of footwear and leathergoods. The new collections will be available for the spring/summer 2021 season.
OLG recently obtained the license for Elie Saab’s ready-to-wear. The first collection will be available for the autumn/winter 2020 season and produced in its factory in Bergamo, Italy.
OLG is launching a worldwide digital platform called Blancah offering a selection of apparel, shoes and accessories of its house and licensed brands. The platform will include brands such as See by Chloé, JW Anderson, Proenza Schouler, Brock Collection, and Federico Curradi. The company is also studying the restyling of its two physical stores in Milan and Paris and is looking for two new locations in New York and London.
OLG is the Milan-based branch of the Japanese company Onward Holdings.