Saucony is launching a new initiative, Run It Local, to support specialty running retailers. The €335,000 campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of choosing a running shoe from a specialty store. This will be followed by a seasonal running lifestyle advertising campaign to raise awareness of the Saucony brand. Local initiatives will also take place across Saucony’s EMEA partners, including running shoe trials, city pop-ups and retailer recognition programs. A variety of promotional and seasonal POS materials will be available for running retailers to help bring the brand to life in-store.