Schuhplus, the German mail-order retail specialist for extra-large men’s and women’s shoes, will start its own online live stream in July, featuring it at 4 pm everyday. The company has installed an online TV studio over the past four months at its headquarters in Dörverdener for this purpose, investing about €50,000 in the project. The retailer already uses videos and social media for its communications and will now add its own online format to its marketing activities. Schuhplus will show the action that is taking place at its head office and its chief executives visiting stores or trade shows. The live streams will present the brands and their current shoe collections, along with special marketing programs and market surveys.