Eight women and their stories in a target-group specific campaign mark a new step in Tamaris’ multi-platform communication strategy. On International Women’s Day, Tamaris, the shoe brand owned by the Wortmann Group, launched a new spring/summer campaign on its steadily growing YouTube channel.
The focus is on the cohesion and community of women, showing them in their everyday life with topics that engage them.
”We are celebrating women as allies, not competitors. Women who are different together and who support each other,” said the company in a press release.
Tamaris sees YouTube as a key strategic brand communication tool, allowing to stage consumer experience, foster inspiration and provide tips, with digital communication focusing on “diversity and authenticity”.
From March to June 2021, the campaign will primarily be broadcast on social media networks such as Google, YouTube, Facebook, Instagram, Pinterest and TikTok.
Wortmann Group is one of the largest shoe production and distribution companies in Europe. In addition to the top brand Tamaris, the group includes the brands Marco Tozzi, Caprice, Jana and s.Oliver shoes. The group’s collections are offered worldwide in over 70 countries and more than 15,000 shoe stores.