Tamaris has won the German Design Council’s annual German Brand Award in the “Excellence in Brand Strategy and Creation” category for its Fashletics collection. The brand has credited the ad agency Men at Work for its “conceptual support.” Marlena Hanke, head of creation at Tamaris, describes Fashletics as a “combination of shoe, woman and explosion” designed to bolster well-being and self-confidence. Tamaris is owned by the Wortmann Group of Detmold, Germany.