U.S. company Teva, founded in 1984 and part of Deckers Brands, has partnered with international recycling company TerraCycle to launch the TevaForever program to give worn-out Teva sandals a new life. The recycling program underscores Teva’s commitment to reducing its environmental impact and keeping waste out of landfills. “The TevaForever Recycling Program gives our fans an easy way to join the cause, knowing we will give their sandals new life,” said Anders Bergstrom, vice president and general manager of Teva.
Participating in the program is simple: Customers log on to Teva.com and download a prepaid shipping label to send their sandals to TerraCycle. The recycler, which operates in 20 countries in the Americas, Europe and Asia Pacific, cleans the sandals and separates the materials to prepare them for processing. The processed material is used by manufacturers to produce a range of new products, including playgrounds, sports fields and running track flooring.
The partnership with TerraCycle is the latest example of Teva’s commitment to reducing its environmental footprint. In addition to the brand’s 2020 Sustainability Initiative, which has seen Teva switch 100 percent of its straps to recycled plastic using Repreve® yarn, the brand has also diverted more than 40.2 million plastic bottles, equivalent to 755 tons of post-consumer plastic, from landfills since 2020. The brand reports that it has also reduced its overall water consumption and worked with its supply chain partners to improve their water conservation efforts. Since 2017, Teva’s packaging improvements have saved 1.3 billion liters of water and reduced the total weight of packaging used by 1.85 million kilograms. Besides, all of Teva’s leather is sourced from tanneries certified by the Leather Working Group, and the company supports the Better Cotton Initiative, the largest cotton sustainability program in the world. Since 2020, Teva has reduced approximately 3 million kilograms of greenhouse gas emissions (equivalent to carbon dioxide), 2.3 billion liters of water and 56 million minecraft joules of energy (equivalent to 1.7 million liters of gasoline).