The Dutch company Unlimited Footwear Group (UFG), through its Brands-360 subsidiary, has obtained the license to produce adult footwear under the name of the jeans manufacturer G-Star RAW. Brands-360, which is responsible for licenses, will oversee the design, production, sales and marketing of the brand from the autumn/winter 2021 season.
The shoes will be available in Europe and the U.S. in G-Star-RAW stores and online through g-star.com. Brands-360 also plans to use its own international sales network.
UFG sells shoes under the BullBoxer, Rehab Footwear, Gaastra and Supertrash brands and has licenses for Björn Borg, NZA New Zealand Auckland and Levi’s footwear.