Pure London, the women's wear trade show, is launching a new show geared toward youth fashion to run alongside its parent starting with the show scheduled for next Feb.13-15. The original show will be held at Olympia like before, while the new Pure Spirit exhibition taking place at Earl's Court. Organizers will provide frequent shuttle buses running between the events. The Pure London show had record attendance at the beginning of August, and organizers expect growth of 20-25 percent in visitors for February's show. The former incarnation of Pure Spirit, the Spirit and Label section, has outgrown its space at Pure London. Organizers said about 150 brands have expressed interest in showing at Pure Spirit.