In the framework of its annual meeting, the retail franchising operation run by the ANWR group launched a new “e-service” project to support all the 380 affiliated Quick Schuh stores in Austria and Germany. Instead of carrying out any e-commerce, the objective of the new service is to help guide potential clients to their nearest Quick Schuh store when they search online for any shoe retailers, and to find their way to the points of sale as easily as possible. Regional Quick Schuh partners have the opportunity to communicate their product ranges, their opening hours and special marketing activities.
The e-service project will also be used by Quick Schuh to launch national communication campaigns intended to strengthen the Quick Schuh brand name, and to present new collections and brands. Search engine optimization and connections with social media platforms complete the program. The project is part of a wider marketing strategy developed in cooperation with DIM, the German Marketing Institute in Cologne, which includes the development of individual websites for all the affiliated retailers.
The retailers affiliated with the German store franchising organization experienced a drop in their sales to €162 million after VAT last year from €171 million in 2010. The headquarters' own turnover increased by 72 percent to €9.7 million, thanks in part to the further development of exclusive brands. Its operating profit increased by 11.2 percent to €315,000. Each franchisee will receive €888 per share, resulting in a return on investment of 34.7 percent.
Special shop-in-shop programs were successfully implemented for the Rieker, Tamaris and s.Oliver brands in 64, 94 and 124 stores respectively. A total of 22 new Quick Schuh shoe stores were opened in 2011 and €377,000 was invested in the refurbishment of other stores.
Thomas Bast and Alfred Pusswald will soon be succeeding the company's longtime chief executive, Jochen Obrecht, splitting responsibilities. Besides running the new e-service project of the organization, Bast has been taking care of commercial management, finance and IT since last January. He will be assisted from next July by Pusswald, who will be in charge of merchandising and sales. Obrecht, who is now 51 years old, will be leaving in order to spend more time on the development of the recently created Garant Schuh Germany, which also belongs to ANWR.