Quick Schuh, the chain of moderately priced franchised stores coordinated by the ANWR Group, is planning to launch a major advertising campaign in Germany and Austria from March to May to celebrate its 50th anniversary. Besides using big posters, Quick-Schuh will make intense use of social media and other digital tools besides its newsletter, which goes to the members of its loyalty club. Affiliated retailers will offer prosecco and shoe horns in their stores to draw more traffic. The highlight of the campaign will be contest for five Opel cars with a Quick Schuh graphics among all the customers.

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