Red Wing Shoes opened two franchised mono-brand stores in October in Munich and London. The company has six franchised stores now in Europe including those in Amsterdam, Frankfurt, Berlin and Hamburg, and plans to have others in place in the near future. Another mono-brand store was opened on a franchise basis in Seoul in September last year. Thirty percent of the brand's total sales are now generated by its mono-brand stores. The American company opened its first owned mono-brand store in Tokyo, where it has its Asian sales office, on the weekend before the recent Bread & Butter show.