Reno Buys A Men’S Brand, Mercedes, And Starts Franchising In Germany
The large Hamm-Reno group has acquired the Mercedes brand name of footwear from a German shoe company, Manz-Fortuna, which had launched it in 1909, charging prices of up to €200 a pair for special constructions. The brand name is not licensed from the well-known car company, but the sameness of ...
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