To bolster its presence in the Asian market, Allbirds has forged an exclusive distribution and licensing agreement with the Chinese Belle Fashion Group. Effective June 28, Belle Fashion Group will manage Allbirds’ operations in mainland China, Macau and Taiwan. This strategic shift from a direct go-to-market model to a partnership ...
Your membership benefits:
If you aren’t ready to subscribe now, choose the 30 day trial for 1€. To continue reading this article REGISTER NOW.