Birkenstock has taken over the direct management of sales in France under the leadership of the country manager Laurent Hollander, who will oversee a local team covering sales, trade marketing and digital activities.

Hollander was previously based in Germany as regional manager for the footwear company. Prior to joining Birkenstock, he was managing director and founder of the Paris-based showroom The Hanger. He was also international sales director at Sonia Rykiel for two years and previously international sales manager for Emanuel Ungaro.

The shoe maker noted that thanks to his previous position with the company, Hollander has “established a good understanding of Birkenstock” and that thanks to his previous experiences in launching and positioning brands in France he has a “profound knowledge of the market.”

To support its presence in France, Birkenstock opened a 400-square-meter showroom and regional office in Paris’ central Marais district, which is already taking in pre-orders for the forthcoming autumn-winter season.

The open space office is located in a former printing shop in a listed building. Thanks to its modular structure it can be rearranged to host events. The space was designed by Nick Vinson of Vinson & Co, which “sourced new and vintage furniture, furnishings and décor in a palette of warm wood and classic designs from across Europe,” the company explained.

The company proposes 400 styles, including sandals and closed shoes for women, men and kids as well as legwear and accessories. It is also offering the Birkenstock Natural Skin Care cosmetics line in order to “create a holistic brand experience and provide additional inspiration at the point of sale.”