After testing the German market through partnerships with local dealers and marketplaces, including Zalando, the American brand Cole Haan has decided to join forces with the distributor Norgroup Retail.
Thanks to the partnership, Norgroup Retail, which is based in Copenhagen, will represent Cole Haan in 15 European countries: Germany, Austria, Switzerland, Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, the Czech Republic, Slovakia, Slovenia, Hungary and Romania. The Danish company has already launched Cole Haan websites covering Germany, Austria and Switzerland.
Adrian Santos, senior vice president in charge of international markets at Cole Haan, said that the brand has “enormous potential” in the region. Peter Castella, Norgroup Retail’s general manager, added that Cole Haan has “enormous expansion plans in Europe.”
Separately, the U.S. retailer Kohl’s said that Cole Haan is available since March 25 in 200 of its stores and on its website Kohls.com. The retailer has more than 1,100 stores in 49 American states.
Kohl’s added that the introduction of Cole Haan supports its “new strategy to become a leading destination for the active and casual lifestyle supported by a portfolio of aspirational and accessible brands for the entire family.” Kohl’s’ portfolio of footwear brands includes Toms, Nine West, Converse, Vans, Stride Rite, Nike, Under Armour and Adidas.