Danish footwear brand Ecco opened a new flagship store in Shanghai in April. The company said that physical stores remain an important and attractive sales channel for Ecco’s customers, although online shopping has become an essential part of the “new normal.” Additionally, life in Shanghai right now is not hampered by lockdowns or contact restrictions.
The new flagship store covers 442 square meters and is located on Huaihai Middle Road, a major business area of the city. Ecco’s products are currently sold in 89 countries in over 2,180 Ecco stores and more than 14,000 retail outlets. The company employs 21,400 people worldwide.